Business Team Director Sales & Marketing to Lindex, Gothenburg
Maquire Sverige AB · Göteborg · Tills vidare · Deadline 2026-11-23
Maquire is recruiting a **Business Team Director Sales & Marketing** to Lindex, based at the head office in Gothenburg. Reporting to the Chief Commercial Officer as part of the Commercial Management team, the role co-leads an empowered Business Team alongside a Digital Co-Lead to accelerate customer and market growth across mature, growing, and new markets. Core duties involve uniting sales, marketing, CRM, loyalty, merchandising, and commercial planning around shared performance metrics. Responsibilities also include translating customer insights into trading plans, directing commercial investment decisions across multiple channels and geographies, and aligning commercial goals with digital roadmaps. The position requires **regular on-site presence** in Gothenburg, and international travel may be necessary. Applicants must have **extensive senior commercial leadership experience** within retail, customer growth, marketing, or omnichannel businesses, backed by proven results in driving profitable growth and leading cross-functional teams in complex matrix organisations. Essential qualifications include strong analytical and P&L capabilities, demonstrated expertise in large-scale customer acquisition and retention, and full working fluency in English within an international environment. Experience in fashion retail, merchandising, trading, pricing, stock optimisation, or market-cluster management is considered an advantage.
The opportunity
This is a broad international growth role with significant influence over how sales, marketing and customer development work together. You help build an empowered Business Team and ensure that strategy, capabilities and commercial investments translate into stronger customer and business results.
You play a key part in shaping a more customer- and market-led international retail business and helping accelerate Lindex's future growth journey.
About the role
We are looking for an experienced commercial leader to accelerate customer and market growth across mature, growing and new markets.
As Business Team Director Sales & Marketing, you own customer and market growth through market-cluster prioritisation, customer development and commercial investment decisions. You bring together sales, marketing, CRM, loyalty, commercial planning, production and merchandising around shared priorities and measurable outcomes across markets, customer segments and channels.
You lead an empowered Business Team together with a Digital Co-Lead, combining business ownership, digital development and continuous improvement. The team is accountable for running, optimising and developing its area, balancing short-term performance with long-term growth and capability development.
The Business Team is supported by Business & Process Developers, analytics capabilities and other functional expertise. The role reports to the Chief Commercial Officer and is part of the Commercial Management team.
Key responsibilities
- Own commercial growth and performance across mature, growing and new market clusters.
- Develop and execute growth strategies across multiple markets, customer segments and channels.
- Translate customer, market and behavioural insights into integrated sales, marketing, trading and customer-development plans.
- Drive profitable customer acquisition, loyalty, CRM, retention, purchase frequency and customer lifetime value at scale.
- Balance brand, customer, market and commercial considerations when prioritising media, campaigns, activation and marketing production.
- Make commercial investment decisions and allocate resources across markets and initiatives.
- Connect commercial planning, merchandising and stock allocation to improve availability and sell-through.
- Translate Lindex’s strategy into a clear business plan, priorities, resource allocation and measurable results.
- Lead the Business Team through the Run, Optimise and Develop agenda together with the Digital Co-Lead and supporting functions.
- Connect commercial priorities with digital development, ensuring that investments and roadmaps create clear customer and business value.
- Lead direct reports and functional specialists across reporting lines, developing leaders, capabilities and succession readiness.
- Follow up performance, identify deviations and reprioritise when market conditions or business needs change.
About you
You are a commercially grounded and analytical business leader who understands how customer behaviour, brand, marketing and operational execution combine to create sustainable, profitable growth. You can set direction across markets, build alignment in a complex matrix and turn insight into clear investment and execution choices.
To succeed in the role, you need:
- Extensive senior leadership experience within commercial, customer growth, marketing, retail or omnichannel businesses.
- Proven results in customer growth, market growth and profitable commercial performance.
- Experience leading growth across multiple geographies, including market prioritisation, customer development and commercial transformation.
- Strong experience in customer acquisition, loyalty, CRM, retention and customer value initiatives at scale.
- Experience developing and executing growth strategies across markets, customer segments and channels.
- Strong commercial and analytical capability, including P&L responsibility, investment decisions and resource allocation.
- Experience leading cross-functional teams, including leaders, in complex matrix organisations.
- Strong stakeholder management and influencing skills across business, digital and enabling functions.
- Fluent English and experience from an international, multi-market environment.
- Experience in fashion retail, trading, merchandising, pricing, stock optimisation or market-cluster management is advantageous.
Location and application
The position is based at Lindex head office in Gothenburg and requires regular on-site presence. International travel may be required. English is the working language.
Warmly welcome to submit your application no later than November 22nd via maquire.se (https://maquire.se/lediga-jobb/). If you have any questions, please contact Maria Hörnestam, +46 76 338 76 46, maria.hornestam@maquire.se
Maquire works with a fair and competency-based recruitment process linked to a clearly defined requirement profile. We do not use AI for screening and selection. Every application is reviewed by a human recruiter.