Data & BI Lead - Marketing & Customer Insights
H & M Hennes & Mauritz GBC AB · Stockholm · Tills vidare · Deadline 2026-11-11
H & M Hennes & Mauritz GBC AB is seeking a **Data & BI Lead - Marketing & Customer Insights** for a permanent, full-time position based in Stockholm. Working within the Marketing Insights & Steering area, the lead shapes the strategy, roadmap, and capabilities for data and business intelligence across H&M’s global marketing organization. Responsibilities include overseeing the marketing BI toolkit, setting data governance and quality frameworks, and guiding Data & BI Specialists. The position bridges business and technical teams, collaborating across marketing, marketing technology, and data engineering to translate commercial questions into scalable data models, reporting tools, and self-service capabilities. Candidates must hold a degree in analytics, statistics, economics, engineering, or another **quantitative field**, alongside significant experience in analytics, BI, marketing analytics, or a related area. The role requires proven experience leading a data or BI capability, area, or team, as well as working with enterprise-scale solutions and large datasets from multiple sources. Strong **SQL skills**, experience with Power BI or similar visualization tools, and fluent written and spoken English are essential. Practical familiarity with marketing and customer data, Google Cloud Platform, BigQuery, Databricks, or developing self-service BI in complex environments is advantageous.
Job Description
ABOUT THE TEAM
You'll join the Marketing Insights & Steering area within the Marketing Domain, where we enable data-driven decision-making across H&M's global marketing organisation. Our team plays a central role in understanding the impact of marketing, ensuring that investments across channels, markets and customer touchpoints are measurable, optimised and aligned with business goals.
We build and evolve the insights, measurement and reporting capabilities that help H&M understand how marketing drives customer behaviour and business results. By connecting data, technology and business needs, we enable smarter decisions and greater impact across the organisation.
Working closely with teams across Marketing, Marketing Tech and AI- Data & Analytics we help make trusted data more accessible and actionable across the business.
WHAT YOU'LL DO
As Data & BI Lead, you’ll shape the direction of data and business intelligence across H&M’s global marketing organisation. Working at the intersection of business, analytics and technology, you’ll ensure that marketing data is transformed into trusted, accessible and actionable insights that support better decisions.
You’ll set the long-term vision and roadmap for the Data & BI area while remaining close to the solutions, stakeholders and business challenges that shape our work. You’ll guide and support Data & BI Specialists, establish strong ways of working and help the team balance strategic development with operational delivery.
You will:
- Lead the long-term vision, strategy and roadmap for Data & BI within H&M Global Marketing, ensuring our capabilities are aligned with evolving business needs.
- Oversee the holistic marketing data and BI toolkit, ensuring that tools and solutions are consistent, governed and scalable across data areas.
- Lead and support Data & BI Specialists by establishing best practices, enabling technical development and fostering collaboration across the team.
- Drive prioritisation for the Data & BI area, balancing long-term strategic initiatives with operational needs.
- Represent Marketing in cross-functional data and analytics initiatives.
- Establish and maintain strong frameworks for data governance, data quality and ways of working that build trust and support operational excellence.
- Partner with business stakeholders, product teams, data engineers and analysts to improve data knowledge, quality, accessibility and governance.
- Translate business needs into scalable analytical solutions and guide the development and optimisation of data models, dashboards and reporting tools.
- Identify opportunities to strengthen H&M’s technical and analytical landscape and develop solutions that create measurable business value.
- Drive automation, standardisation and process improvements to increase efficiency, consistency and scalability.
- Support the development of self-service capabilities that enable teams to access insights and make informed decisions more independently.
WHO YOU ARE
You are a collaborative and forward-looking data and BI leader who is motivated by solving business problems through data. You combine strategic thinking with a strong understanding of analytical and technical solutions, and you know how to turn complex information into clear direction and actionable insights.
You’re comfortable moving between strategy and delivery, from setting a long-term roadmap and guiding specialists to working with stakeholders to understand business challenges and improve solutions. You bring structure to ambiguity, ask thoughtful questions and continuously look for better ways to use data to create business value.
You enjoy building strong partnerships across business and technology teams. You communicate clearly with both technical and non-technical audiences and can create alignment across stakeholders with different needs, perspectives and levels of data maturity.
WE ARE LOOKING FOR PEOPLE WITH
- A degree in Analytics, Statistics, Economics, Engineering or another quantitative field.
- Significant experience within analytics, business intelligence, marketing analytics or a related field.
- Experience leading a data or BI area, capability or team and working effectively across functions.
- Strong SQL skills and experience with Power BI or similar visualisation tools.
- Experience working with enterprise-scale business intelligence solutions and large datasets from multiple sources.
- Experience developing data and BI strategies, roadmaps and prioritisation processes.
- A strong understanding of data governance, data quality and scalable reporting practices.
- The ability to connect business needs with technical and analytical solutions.
- Excellent communication skills and the ability to explain complex concepts to non-technical audiences.
- Strong analytical and problem-solving skills.
- Fluent English, written and spoken.
IT'S A BONUS IF YOU HAVE EXPERIENCE WITH
- Marketing and customer data.
- Google Cloud Platform, BigQuery or Databricks.
- Driving the automation of analytical processes, reporting tools and data models.
- Developing self-service BI capabilities in a large, complex organisation.
- Working across several data domains or markets.
WHY THIS ROLE IS EXCITING
This is an opportunity to shape how H&M uses data and business intelligence to understand and steer marketing performance globally. You’ll influence the long-term development of our Data & BI capabilities while staying close to the business questions, technical solutions and people that turn data into meaningful impact.
The role offers broad exposure across marketing, analytics, technology and business strategy. You’ll help improve decisions across areas including media, customer engagement, brand building and commercial growth, working with large-scale datasets, modern analytics platforms and stakeholders across one of the world’s largest retail organisations.
Additional Information
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we’re proud to be a vibrant and welcoming company. We offer:
- Global career and development opportunities
- A value-driven culture where you’re encouraged to be yourself
- Staff discount cards and benefits
- Wellness and wellbeing benefits
- Parental support
- Opportunities to experiment, grow and create tangible impact in a large-scale organisation
Here, you’re encouraged to be yourself, experiment and grow. As you flourish, so do we.
ADDITIONAL INFORMATION
This is a permanent, full-time position based in Stockholm.