Director, Marketing Creative & Art Direction, Minecraft
Mojang AB · Stockholm · Tills vidare · Deadline 2026-11-08
Mojang AB seeks a **Director, Marketing Creative & Art Direction, Minecraft** to define and lead visual creative strategy, art direction, design, and integrated creative across priority marketing initiatives. Operating as a player-coach in partnership with Production, the Director translates business and brand strategies, audience insights, and cultural trends into scalable creative platforms, campaign architectures, and visual systems from initial brief through launch and optimization. Duties include managing creative investment and partner strategies across internal teams and external agencies, mentoring creative talent, and championing the responsible application of AI and emerging tools to creative workflows. The role operates under a **hybrid model requiring three days per week onsite** at the studio in Stockholm. Candidates must be eligible to work in Sweden and possess **senior creative leadership experience** within a game publisher, game studio, or creative agency supporting AAA games. The role requires a strong understanding of gaming culture, player communities, and channel behavior, alongside a portfolio demonstrating high-level creative direction, visual storytelling, and integrated campaigns for globally recognized games or entertainment franchises. Demonstrated competence in making resourcing and budget decisions, developing senior creative staff, and applying AI-enabled creative tools is essential. Additional background in broader entertainment fields such as film, streaming, theme parks, or consumer products is advantageous.
Mojang Studios is best known as the creators of Minecraft, but we’re also on a mission – to build a better world through the power of play.
Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.
About the Role
The Director, Marketing Creative & Art Direction, Minecraft is a senior creative leader responsible for defining and leading visual creative strategy, art direction, design, and integrated creative across priority Minecraft marketing initiatives. This role translates established business and brand strategy, audience insight, cultural signals, channel behavior, and performance learning into distinctive creative strategies, platforms, campaign architectures, and scalable design systems.
The Director leads creative from brief shaping and concept development through production, launch, and learning, while making strong decisions around creative resourcing, partner strategy, investment, and creative tradeoffs in close partnership with Production. Operating as a T-shaped, AI-enabled player-coach, the Director leads at portfolio level while remaining hands-on at consequential moments to raise the creative bar, develop talent, and enable teams and partners to deliver outstanding work at scale.
Key Responsibilities
- Lead the creative vision, strategy, and art direction across Minecraft's marketing initiatives, translating businesspriorities and brand strategy into distinctive creative platforms, campaigns, and audience experiences.
- Drive creative excellence from concept through launch and optimization, shaping creative strategy, campaign architecture, visual systems, and execution while using audience insights, performance data, and market learning to continuously raise the impact of the work.
- Make strategic decisions on creative investment, resourcing, capabilities, and partner relationships, ensuring the right mix of internal talent, agencies, studios, and specialist partners to achieve ambitious creative outcomes.
- Provide hands-on creative leadership at critical moments while building scalable creative frameworks, standards, and systems that enable ideas to succeed consistently across channels, markets, teams, and platforms.
- Develop creative talent, strengthen creative capability across the organization, and champion the responsible use of AI and emerging technologies to accelerate creative exploration, iteration, and execution while maintaining originality, quality, brand integrity, and player trust.
What You'll Need to Succeed
- Experience as a senior creative leader within a game publisher, game studio, or creative agency supporting AAA games.
- Strong understanding of gaming audiences, player communities, creators, gaming culture, and channel behavior.
- Strong creative business judgment, including experience making decisions about creative resourcing, agency and production partner strategy, creative investment, and quality tradeoffs to deliver ambitious work at global scale.
- A portfolio demonstrating exceptional creative direction, art direction, visual storytelling, and integrated campaign thinking for globally recognized games or entertainment franchises.
- Experience translating game, franchise, audience, brand, and business strategy into distinctive creative platforms that scale across launches, ongoing engagement, channels, regions, and audiences.
- Experience developing senior creative talent, raising the creative quality bar, and enabling creative teams to operate with greater clarity and autonomy.
- Experience applying AI-enabled and emerging creative technologies to concept development, prototyping, iteration, production, and creative workflows.
Bonus
- Additional experience in broader entertainment categories, such as theatrical film, streaming, television, theme parks, location-based entertainment, consumer products, or other fandom-driven franchises.
What You Need to Know
We’re looking for candidates who are eligible to work in Sweden. Since our hybrid work model requires three onsite days per week, you’ll need to be based in Stockholm to collaborate with your team and soak up the studio energy.
Mojang Studios
Mojang Studios is a Microsoft-owned game developer. The company was founded in Stockholm, Sweden and has offices around the world, including Stockholm, Redmond, Tokyo, London, and Shanghai. We’re always working on new and exciting ways to expand the Minecraft universe.
Our community is global and incredibly diverse. We keep this in mind when developing anything, as we want people to feel included in Minecraft. And in recruiting, our goal is to make Mojang Studios as diverse as our community.
We got started as a tiny indie developer, and part of our culture still reflects that heritage. But we’re also proud to belong to Xbox Game Studios, which creates unique opportunities to grow and develop.
To help us achieve amazing things, we have built an equally amazing studio space. Situated right on the water by Söder Mälarstrand, it’s filled to the brim with all the tools, toys and caffeine required to create world-class entertainment.
But in the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!
Important note on resumes
Please make sure thatallthe information in your resume is accurate because we will conduct a thorough background check. Any discrepancies will lower your chances of getting to the next interview stage and we’d hate to miss out on an awesome candidate! Double check that any gap years are reflected in your history, and that your education and work experience are completely accurate. Good luck!