Head of Digital – Brand & Product to Lindex, Gothenburg
Maquire Sverige AB · Göteborg · Tills vidare · Deadline 2026-11-23
Lindex is recruiting a **Head of Digital – Brand & Product**, based at its head office in Gothenburg via Maquire. Reporting to the Chief Digital Officer, this role combines strategic planning with execution across product development, brand and studio operations. Key duties include setting a multi-year digital roadmap, driving AI adoption and automation, evaluating the application landscape, and leading a team of digital leads, developers, and AI specialists. The position requires **regular on-site presence** in Gothenburg, with potential international travel, to collaborate closely with creative teams, product functions, technology partners, and sourcing and sustainability initiatives. Candidates need a relevant university degree or equivalent professional experience, combined with extensive leadership and digital development experience in fashion, apparel, retail, or another **design-led product environment**. Applicants must have documented experience translating business strategy into digital roadmaps, driving organisational transformation, and handling data, automation, or AI adoption, alongside fluent English. Knowledge of 3D design, digital media production, visualisation workflows, and experience leading across cross-functional reporting lines are considered advantageous.
The opportunity
This is an opportunity to shape how a world-class design-led organisation develops products and produces creative content using digital tools, data and AI. You hold broad responsibility for the digital landscape within Brand & Product, with the mandate to propose improvements and investments.
The role combines strategic direction with practical implementation. You work closely with creative teams, product functions and technology specialists to establish shared ways of working. You also contribute to transparency and traceability initiatives within sourcing and sustainability.
About the role
As Head of Digital – Brand & Product, you hold strategic responsibility for the digital direction, capabilities and contribution to business performance across product development, brand and studio operations. You translate Lindex’s overall strategy into a clear digital direction, setting priorities and driving the development of digital capabilities, data, AI and technology to support sustainable growth, efficiency and long-term business success.
Working in close partnership with business and functional leaders, you ensure that digital priorities are aligned with business objectives and translated into tangible results. You lead the digital transformation and continuous development of Brand & Product, identifying opportunities to strengthen processes, enhance the creative value chain and create smarter, more connected ways of working – from initial design and prototyping to content and media production.
You lead a team and strengthen the organisation’s digital capabilities, driving AI adoption, cross-functional collaboration and new ways of working across the business area. Through strong collaboration with internal stakeholders, technology partners and peers across the organisation, you ensure that digital development supports both current business needs and future opportunities.
The Head of Digital – Brand and Product holds full accountability for the business team's digital direction, capabilities and contribution to commercial, financial, operational, sustainability and people performance. The role reports to the Chief Digital Officer (CDO).
Key responsibilities
- Define the digital direction, target state and multi-year roadmap for Brand and Product.
- Digitalise and improve workflows across design, product development, sourcing, sustainability and studio production.
- Lead the implementation and adoption of digital tools, data solutions, automation and AI.
- Evaluate and develop the application portfolio, including usage, user satisfaction, modernisation and investment needs.
- Build alignment between designers, creative teams, product functions, developers and other stakeholders.
- Lead a team of digital leads, developers and AI specialists, including competence and talent development.
- Use business, operational and user data to prioritise initiatives and improve workflows.
- Contribute to the overall digital transformation as part of the Digital & Tech Management Team, driving digital competence development, AI adoption and new ways of working across the organisation.
- Drive organisational change while balancing ongoing operations, continuous improvement and new digital capabilities.
- Establish strategic leadership and clear ownership of digital partners and suppliers, ensuring strong performance and alignment with business objectives.
About you
You understand how creative processes, business priorities and technology need to work together. You can engage designers and technical specialists, create clarity where ownership is shared and lead change through constructive dialogue. You challenge established ways of working while remaining attentive to the people and expertise affected by transformation.
To succeed in the role, you need:
- A relevant university degree or equivalent professional experience.
- Experience from fashion, apparel, retail or another design-led product environment.
- Extensive experience in digital development and technology within a business context.
- Leadership experience, including responsibility for teams, capabilities and priorities.
- Documented experience of translating business strategy into digital roadmaps and execution.
- Experience of driving organisational change, transformation and continuous improvement.
- Experience with digital products, application landscapes, data, automation or AI adoption.
- Strong communication skills and fluency in English.
It is advantageous if you have:
- Knowledge of digital product development workflows, 3D design, visualisation or digital media production.
- Experience leading across reporting lines and building trust with business and technology stakeholders.
Location and Application
The position is based at the company’s head office in Gothenburg and requires regular on-site presence. International travel may be required.
We warmly welcome your application by 22 November via maquire.se (https://maquire.se/lediga-jobb/). If you have any questions, please contact Igor Glavan, 0701-765828, igor.glavan@jerrie.se or Jonna Berglöv, 0763-034100, jonna.berglov@jerrie.se
Maquire applies a fair selection process based on a clearly defined role profile. We do not use AI for screening or selection. Every application is reviewed by a human.