Head of Digital – E-com to Lindex, Gothenburg
Maquire Sverige AB · Göteborg · Tills vidare · Deadline 2026-11-23
Maquire Sverige AB is recruiting a **Head of Digital – E-com** to Lindex, based at the head office in Gothenburg. Reporting to the Chief Digital Officer, the role leads a team of managers, UX designers, and software developers to steer the digital direction and continuous development of the company’s website, app, and commerce backend. Responsibilities include defining strategic roadmaps, ensuring stable and secure in-house platform operations, elevating personalization and conversion, managing external digital suppliers, and accelerating AI adoption and digital maturity across the organization. The position requires **regular on-site presence** in Gothenburg, and international travel may occur. Candidates must hold a **relevant university degree or equivalent professional experience**, alongside extensive experience in business-oriented digital development and technology. The role requires proven leadership in digital products, platforms, or customer-facing technology, documented success in translating business strategies into digital capabilities, and experience managing agile roadmaps and backlog prioritization across multiple disciplines. Fluency in English is essential. Experience within retail, fashion, or complex high-volume digital environments, as well as background in personalization, data analytics, automation, and AI, is considered an advantage.
The opportunity
This is an opportunity to shape digital e-commerce within a company that operates its infrastructure in-house and retains responsibility for the stability and development of its platforms. Lindex has established digital channels and a customer base of approximately six million members.
You lead a team of managers, leaders, UX designers and software developers. The role combines long-term direction with practical responsibility for platform performance, personalisation and customer journey development, giving you the opportunity to influence how technology supports business results.
About the role
You are a senior digital leader with a strong commercial mindset and a proven ability to connect digital strategy with business performance. You understand how e-commerce, data, AI and technology drive growth, profitability and customer experience, and know how to translate business ambitions into clear digital priorities, roadmaps and measurable results.
You bring extensive experience leading complex digital ecosystems, including websites, apps and commerce platforms, and understand how these contribute to the broader retail business and customer journey. With a strong focus on commercial performance, you drive the development of digital capabilities that strengthen customer engagement, personalisation and conversion while ensuring scalable, efficient and high-performing platforms.
As an influential and collaborative leader, you align business and technology stakeholders around shared priorities, balance operational excellence with innovation and drive continuous digital development. You also drive digital maturity, AI adoption and competence development, strengthening the organisation’s ability to capture new opportunities and maintain a competitive position in a rapidly evolving market.
The Head of Digital – E-com holds full accountability for the business team's digital direction, capabilities and contribution to commercial, financial, operational, sustainability and people performance. The role reports to the Chief Digital Officer (CDO).
Key responsibilities
- Define the strategic digital direction and roadmap e-commerce.
- Lead the development and operation of Lindex app, website, commerce backend and continuous improvements.
- Ensure stable, secure and reliable platforms with minimal disruption.
- Deliver word-class customer journeys, platform performance and conversion.
- Elevate personalisation across Lindex digital customer experience.
- Translate commercial objectives into technology priorities, digital capabilities and delivery plans.
- Lead the work and strengthen the use of data, artificial intelligence, automation and modern digital ways of working.
- Lead a team of digital professionals, including software developers, UX designers and digital managers.
- Contribute to the overall digital transformation as part of the Digital & Tech Management Team, driving digital competence development, AI adoption and new ways of working across the organisation.
- Establish strategic leadership and clear ownership of digital partners and suppliers, ensuring strong performance and alignment with business objectives.
About you
You combine strategic digital leadership with the ability to turn customer and business needs into clear technology priorities. You consider the trade-offs between operational stability, continuous improvement and new capabilities. As a leader, you create clarity across teams and reporting lines, develop people and communicate complex decisions in a direct and accessible way.
To succeed in the role, you need:
- A relevant university degree or equivalent professional experience.
- Extensive experience in digital development and technology within a business context.
- Leadership experience from digital products, platforms or customer-facing technology.
- Documented experience of translating business strategy into digital capabilities and execution.
- Experience developing robust digital customer journeys, e-commerce solutions or comparable high-volume services.
- Experience leading agile delivery, roadmaps and backlog prioritisation across multiple disciplines.
- Strong communication skills and fluency in English.
It is an advantage if you have:
- Experience with personalisation, data, analytics, automation and AI
- Experience improving digital conversion and customer experience.
- Experience leading across reporting lines and shared areas of responsibility.
- Experience from retail, e-commerce or another industry with complex, customer-facing digital platforms.
- Experience from fashion, apparel, retail or another design-led product environment.
Location and Application
The position is based at the company’s head office in Gothenburg and requires regular on-site presence. International travel may be required.
We warmly welcome your application by 22 November via maquire.se (https://maquire.se/lediga-jobb/). If you have any questions, please contact Igor Glavan, 0701-765828, igor.glavan@jerrie.se or Jonna Berglöv, 0763-034100, jonna.berglov@jerrie.se
Maquire applies a fair selection process based on a clearly defined role profile. We do not use AI for screening or selection. Every application is reviewed by a human.