Head of Digital – Sales & Marketing / B2B to Lindex, Gothenburg
Maquire Sverige AB · Göteborg · Tills vidare · Deadline 2026-11-23
Maquire Sverige AB is recruiting a **Head of Digital – Sales & Marketing / B2B** on behalf of Lindex. Based at the head office in Gothenburg, the role requires **regular on-site presence** alongside potential international travel, reporting directly to the Chief Digital Officer. The position carries strategic and operational accountability for digital capabilities, roadmaps, and delivery across B2B, sales, and marketing, with an initial emphasis on driving scalable B2B growth and partner integrations. Responsibilities include defining requirements for APIs and system architectures, shaping digital marketing operating models, managing vendor relationships, leading a small team of digital specialists, and contributing to broader AI adoption and digital transformation as part of the Digital & Tech Management Team. Candidates must hold a **relevant university degree or equivalent professional experience**, alongside extensive experience working in digital and technology within a business context. Proven leadership experience across reporting lines is required, as is hands-on expertise in translating business strategy into digital capabilities and working with B2B integrations, APIs, system architecture, or data flows. Fluency in English is essential. Experience within retail, fashion, apparel, or design-led environments is considered an advantage, as is familiarity with digital products, automation, AI, and digital marketing workflows.
The opportunity
This is an opportunity to shape a new world-class digital area that supports one of Lindex prioritised growth engines. You hold a broad mandate across B2B, Sales & Marketing, combining strategic influence with direct involvement in delivery. The role offers close collaboration with commercial and technology stakeholders, as well as the opportunity to build practical structures, methods and capabilities that support scalable growth, stronger customer relationships and more effective marketing.
About the role
As Head of Digital – Sales & Marketing / B2B, you hold strategic responsibility for the digital direction, capabilities and contribution to business performance across Lindex B2B and the Sales & Marketing functions at Lindex. You translate Lindex overall strategy into a clear digital direction, setting priorities and driving the development of digital solutions, data, AI and technology to enable sustainable growth, profitability and long-term business success.
Working in close partnership with business and functional leaders, you ensure that digital priorities are aligned with commercial objectives and translated into tangible results. With an initial focus on enabling B2B growth and scalable partner integrations, you lead digital development across the area, combining strategic direction with hands-on execution. This includes developing digital roadmaps, integration capabilities and shared solutions that strengthen commercial performance and support an expanding B2B ecosystem.
You lead a small team and drive competence development in new digital capabilities and ways of working, strengthening the organisation’s digital maturity and ability to embrace future opportunities. Through close collaboration across business, technology and operations, you ensure that digital development supports both current business needs and long-term strategic ambitions.
The Head of Digital – Sales & Marketing/B2B holds full accountability for the business team's digital direction, capabilities and contribution to commercial, financial, operational, sustainability and people performance. The role reports to the Chief Digital Officer (CDO).
Key responsibilities
- Define the digital direction, priorities and roadmap for digital B2B and Sales & Marketing.
- Enable scalable B2B expansion by assessing technical feasibility in early commercial discussions.
- Initiate partner integrations and define requirements for APIs, system architecture and data flows.
- Translate commercial needs into digital capabilities, delivery priorities and actionable plans.
- Develop methods and operating models for marketing, including effective briefing processes and distribution of marketing materials from a digital perspective.
- Balance priorities across digital B2B and Sales & Marketing based on business value and available capacity.
- Lead and develop a small team of digital professionals across digital B2B and Sales & Marketing.
- Collaborate with technology vendors, partners, suppliers and internal operations teams to deliver sustainable solutions.
- Contribute to the overall digital transformation as part of the Digital & Tech Management Team, driving digital competence development, AI adoption and new ways of working across the organisation.
- Establish strategic leadership and clear ownership of digital partners and suppliers, ensuring strong performance and alignment with business objectives.
About you
You combine commercial understanding with strong digital and technical judgement. You can move comfortably between early business discussions, integration requirements and practical delivery. With a small team, you remain close to the work, create clarity across shared responsibilities and focus on solutions that can be implemented and scaled rather than building unnecessary structures.
To succeed in the role, you need:
- A relevant university degree or equivalent professional experience.
- Extensive experience in digital and technology within a business context.
- Leadership experience and the ability to lead people and priorities across reporting lines.
- Experience translating business strategy into digital capabilities and execution.
- Experience working with B2B integrations, APIs, system architecture or data flows.
- The ability to assess technical opportunities and constraints in commercial discussions.
- Strong communication skills and fluency in English
It is an advantage if you have:
- Experience from retail.
- Experience with digital products, platforms, customer journeys, data, automation or AI.
- Experience developing digital marketing methods, briefing processes or shared marketing capabilities.
- Experience driving organisational change, transformation and continuous improvement.
- Experience from fashion, apparel, retail or another design-led product environment.
Location and Application
The position is based at the company’s head office in Gothenburg and requires regular on-site presence. International travel may be required.
We warmly welcome your application by 22 November via maquire.se (https://maquire.se/lediga-jobb/). If you have any questions, please contact Igor Glavan, 0701-765828, igor.glavan@jerrie.se or Jonna Berglöv, 0763-034100, jonna.berglov@jerrie.se
Maquire applies a fair selection process based on a clearly defined role profile. We do not use AI for screening or selection. Every application is reviewed by a human.