Key Account Manager - FMCG & Garden Centre
Consensus Sverige AB · Örebro · Tills vidare · Deadline 2026-11-15
Consensus Sverige AB is recruiting a **Key Account Manager - FMCG & Garden Centre** on behalf of Hasselfors Garden to join its Nordic Retail Sales team. The role holds commercial ownership over strategically important retail partnerships across FMCG and garden centre channels in Sweden and selected Nordic markets. Responsibilities combine managing established strategic accounts—overseeing annual plans, pricing, assortment, profitability, campaigns, and commercial agreements—with driving new-business development and customer forecasting. The position requires cross-functional collaboration with marketing, supply chain, product management, and operations to optimize category performance, with preferred base locations in central Sweden around Örebro or near Stockholm, alongside **regular travel** across Sweden and Nordic markets. Applicants should demonstrate **strong commercial retail and key-account experience**, backed by solid commercial understanding of margins, sales, assortment, and customer investments. The role expects proven negotiation skills, an analytical mindset comfortable using CRM, forecasting, and digital sales tools, and an interest in retail categories, consumer goods, or gardening products. Excellent collaboration skills, a proactive working style, and fluency in both **Swedish and English** are required.
Would you like to develop strategic retail partnerships in the Nordic gardening market and shape our next growth opportunities?
We are looking for a Key Account Manager, FMCG & Garden Centre, to join the Nordic Retail Sales team at Hasselfors Garden. You will take commercial ownership of strategically important FMCG and Garden Centre customers, with the opportunity to shape our growth agenda in Sweden and selected Nordic markets.
This role offers a combination of established strategic partnerships and new-business development. You will strengthen existing customer relationships while identifying new customers, exploring market opportunities and turning commercial insights into profitable growth. Working closely with Marketing, Product Management, Customer Service, Supply Chain and Operations, you will have a real opportunity to influence our customer offering, category performance and commercial priorities.
You will join a supportive Nordic sales organization where collaboration across commercial and operational functions is key. The role also offers opportunities for professional development within a leading Nordic growing-media and gardening company. Come and build the next chapter of our Nordic retail business with us!
What you do
- Own and develop the FMCG & Garden Centre channels, translating market opportunities into customer and growth plans.
- Manage strategic customer relationships, including annual plans, assortment, pricing, profitability, campaigns and commercial agreements.
- Drive profitable growth through fact-based commercial decisions using sales, margin, ROI and customer data.
- Build and convert a new-business pipeline in Sweden and selected Nordic markets.
- Own customer forecasting and seasonal business planning.
- Develop physical and digital category performance, including assortment, availability, visibility, placement and product content.
- Bring customer, competitor and market insights into channel portfolio and product development, and actively participate in validating new concepts and commercial opportunities.
- Work closely with Marketing, Customer Service, Product Management, Supply Chain and Operations to ensure successful customer execution.
- Use CRM, analytics and digital tools to identify opportunities, prioritize actions and support commercial decision-making.
Preferred location: Central Sweden, around Örebro, or close to the Stockholm area. Regular travel is part of the role. The role reports to the Vice President, Sales Retail & Professional.
What we are looking for
You do not need to tick every box. We are looking for a commercially curious and proactive person who enjoys developing customers and business and is comfortable taking ownership.
- Strong commercial retail and key-account experience.
- Strong commercial understanding and interest in how sales, margin, assortment and customer investments create profitable growth.
- Strong negotiation skills and the ability to build sustainable, long-term customer relationships.
- A proactive, independent and collaborative way of working.
- An analytical mindset and confidence in using CRM, forecasting and digital sales tools.
- Interest in gardening products, retail categories or the consumer-goods environment.
- Willingness to travel regularly within Sweden and, when relevant, other Nordic markets to meet customers and develop the business.
- Fluent Swedish and English.
Contact Information
We cooperate with Consensus. For further information, please contact Lena Ahlin +46 70 374 34 94. We look forward to receiving your application as soon as possible, but latest by 15 November at www.consensus.nu (http://www.consensus.nu).