Marketing Content Specialist
Hey Sid AB · Göteborg · Tills vidare · Deadline 2026-12-01
Hey Sid AB is hiring a **Marketing Content Specialist** for a hands-on, execution-focused role creating, managing, and delivering content for B2B customers. Working directly with assigned clients, the position involves writing and editing LinkedIn posts, thought leadership pieces, and blog articles adapted to different brand tones. Practical duties include running regular bi-weekly or monthly client check-ins to gather insights and present drafts, managing content calendars, coordinating feedback cycles, and collaborating internally with strategy and marketing teams. The position offers a flexible working setup with end-to-end ownership from idea generation to publication. Applicants must have **2–5+ years of experience** in content, copywriting, or marketing communications, alongside strong direct customer communication skills and the ability to manage multiple clients and deadlines. Helpful background includes **agency or customer-facing experience**, a background in B2B marketing, positioning, or brand storytelling, solid LinkedIn content expertise, and previous collaboration with founders, executives, or subject-matter experts.
About This Role
The Role
As a Marketing Content Specialist, you will be responsible for creating, managing, and delivering content for our customers. This is a highly operational, customer-facing role where you work hands-on with content every day and act as a trusted partner to our customers.
You will regularly meet with customers, run check-ins, gather input, challenge ideas when needed, and translate business goals into concrete content output.
This is not a purely strategic or managerial role; you are expected to execute.
Key Responsibilities
Content Production & Execution
- Write and edit high-quality content for our customers, including:
- LinkedIn posts
- Thought leadership content
- Blog articles
- Adapt tone of voice and messaging to each customer’s brand and audience
- Turn rough ideas, interviews, or notes into clear, engaging content
- Ensure content is delivered on time and meets agreed quality standards
Customer-Facing Work & Collaboration
- Act as a primary content contact for assigned customers
- Run regular customer check-ins (monthly or bi-weekly) to:
- Align on goals, priorities, and feedback
- Present content ideas and drafts
- Gather input and insights from the customer
- Build strong, long-term customer relationships through proactive communication
- Guide customers on what content will work best and explain why
Planning & Coordination
- Plan and manage content calendars together with customers
- Coordinate feedback cycles and revisions efficiently
- Collaborate internally with strategy, marketing, and customer teams
- Maintain documentation of content plans and customer preferences
What This Role Is (and Is Not)
This role is:
- Hands-on and execution-heavy
- Customer-facing with regular meetings
- Focused on writing, editing, and delivering content
- About turning strategy into real output
This role is NOT:
- A purely strategic or advisory role
- A people management role
- A high-level “ideas only” position
Who you are
- You have 2–5+ years of experience working with content, copy, or marketing communications
- You enjoy writing as a core part of your job
- You are comfortable speaking directly with customers and leading conversations
- You are structured, reliable, and delivery-focused
- You can balance multiple customers and deadlines without losing quality
- You can both take direction and challenge customers when needed
Bonus (Nice to Have)
- Experience working in an agency or customer-facing role
- Strong LinkedIn and B2B content experience
- Understanding of B2B marketing, positioning, and brand storytelling
- Experience working with founders, executives, or subject-matter experts
Why Join Hey Sid
- Work closely with ambitious B2B customers across industries
- Own your work end-to-end, from idea to published content
- Be part of a growing company where content is core to the offering
- Flexible working setup with high trust and autonomy
- A role where your output truly matters
About Sid
Founded in 2024, Hey Sid is a next-generation, person-targeted advertising platform that helps B2B companies reach decision-makers with precision. We bring together audience identification, creativity, and campaign management into one streamlined flow, ensuring that every ad dollar reaches the right person.
As a young and fast-growing company, we're building an ambitious team that values ownership, creativity, and results. Joining us means the opportunity to have a real impact on both the business and your career growth.