Marketing Technology Architectural Manager
Academic Work Sweden AB · Malmö · 6 månader eller längre
Academic Work is recruiting a **Marketing Technology Architectural Manager** on behalf of a client to lead large-scale digital transformations for brands across the Nordic region. In this senior role bridging marketing, data, and IT, the manager designs scalable MarTech ecosystems, acts as a strategic advisor to C-level executives, and guides technical teams from concept to implementation. Core duties involve owning the end-to-end MarTech architecture, leading **solution design** for campaign orchestration, customer journeys, data models, and integrations, and providing technical guidance on APIs and data flows while mentoring delivery specialists. Applicants must have extensive experience in marketing technology or marketing operations within an agency, consultancy, or in-house setting. Essential requirements include hands-on **technical architecture experience** in either the Adobe or Salesforce ecosystem, proven work with Customer Data Platforms (CDP) for 360-degree customer views and advanced segmentations, strong understanding of commercial sales and marketing processes, and a demonstrated track record in stakeholder management and delivery leadership. Professional fluency in English is mandatory. Desirable assets include fluency in a Nordic language, familiarity with AdTech, experience implementing composable CDP architectures, and knowledge of email deliverability, compliance, and QA tools. The recruitment process includes personality and cognitive tests.
Are you looking to lead large-scale digital transformations? In this role, you will step into the intersection of marketing, data, and technology to help international brands grow.
About the role
In this senior role, you will bridge the gap between marketing and complex IT by designing scalable MarTech ecosystems. You will act as a strategic advisor to C-level executives while guiding technical teams from initial concept to successful implementation.
You are offered Our client offers a highly collaborative environment where you can drive large-scale digital transformations, work with leading-edge technologies, and enjoy professional growth in a senior leadership position.
Work tasks
As a Marketing Technology Architectural Manager, you will be responsible for building and leading the technical foundations of marketing technology that turn customer experiences into measurable growth. You will lead the architecture and delivery of MarTech solutions (with a specific focus on Adobe or Salesforce) for clients across the Nordic region.
You will own the end-to-end architectural process—from evaluating current-state maturity to designing target architectures and executing delivery roadmaps. Acting as a trusted advisor, you will bridge the gap between business strategy and technical execution, translating complexity into clear business outcomes.
- Architecture & Strategy: Own the complete MarTech architecture (current-state assessment, target state design, and roadmap execution).
- Solution Design: Lead solution architecture for campaign orchestration, customer journeys/flows, segmentation, data models, and integrations.
- Delivery Leadership: Drive delivery quality through requirements gathering, planning, prioritization, risk management, and cross-team coordination.
- Technical Guidance: Provide advice on APIs, integrations, and data flows within the broader MarTech ecosystem.
- Mentoring: Guide and support specialists and engineers within the delivery team.
We are looking for
Has a strong background in marketing technology and experience leading architecture and delivery projects. You possess excellent communication skills with the ability to engage both technical and non-technical stakeholders effectively.
Qualifications:
- Extensive experience within marketing technology (MarTech) or marketing operations (from an agency, consultancy, or in-house environment).
- Hands-on experience in technical architecture within either the Adobe or Salesforce ecosystem.
- Proven experience working with Customer Data Platforms (CDP) to create a 360-degree customer view and build advanced segmentations.
- Strong understanding of commercial sales and marketing processes.
- Demonstrated track record in stakeholder management and delivery leadership.
- Professional fluency in English, both written and spoken.
Desirable qualifications:
- Fluency in a Nordic language (a strong plus and may be required for specific client projects).
- Experience with advertising technology (AdTech) for activating and measuring digital campaigns.
- Experience implementing a composable CDP architecture.
- Knowledge of email deliverability, compliance, QA tools, and multi-channel campaign best practices.
Our recruitment process
This recruitment process is handled by Academic Work and it is our client’s wish that all questions regarding the position is directed to Academic Work.
Our selection process is continuous and the advert may close before the recruitment process is completed if we have moved forward to the next phase. The process includes two tests: one personality test and one cognitive test. The tests are tools to find the right talent for the right position, to enable equality, diversity, and a fair process.