Organic Social Specialist, Organic Social Team
H & M Hennes & Mauritz GBC AB · Stockholm · Tills vidare · Deadline 2026-11-25
H & M Hennes & Mauritz GBC AB is seeking an **Organic Social Specialist** to join the Organic Social Team within H&M Creative Studios. In this role, the specialist oversees assigned social media channels to strengthen brand relevance, engagement, and audience growth on a global scale. Daily work combines strategic planning with hands-on channel development, translating audience insights and performance data into clear creative briefs for content teams. Responsibilities also include leading content prioritization, monitoring metrics to provide actionable recommendations, and proactively experimenting with emerging formats, features, cultural trends, and creator behaviors. Candidates must have **3–5 years of organic social media experience** with proven accountability for developing and growing channels. Essential qualifications include deep platform expertise, an understanding of platform mechanics and social culture, and demonstrated skill in building channel plans and briefing creative partners. Applicants should also be confident analyzing performance data to guide strategy and show an interest in fashion communities. As part of a competency-based selection process, applicants are requested **not to attach a cover letter**.
Job Description
At H&M Creative Studios, we develop and deliver H&M’s customer-facing brand and content experiences globally. Bringing together strategists, creatives, designers, creators, producers and specialists, we are responsible for H&M’s global campaigns, editorial storytelling, creator marketing, organic social channels, e-commerce content, brand design and physical brand experiences. Together, we shape how millions of customers discover, experience and engage with H&M every day.
WHAT YOU'LL DO
As Organic Social Specialist, you’ll bring deep platform expertise and a strong understanding of social culture to develop H&M’s presence across your assigned social channels. You’ll turn audience insights, platform behaviours and performance learnings into clear priorities, helping us create content that feels relevant to both the platform and the communities we want to reach.
You’ll combine strategic thinking with hands-on channel development, continuously exploring how new behaviours, formats and platform features can strengthen our organic social presence.
- Implement channel strategies, roadmaps and development plans for assigned social platforms, identifying opportunities to strengthen relevance, engagement and growth.
- Lead content planning and channel prioritisation based on audience behaviours, business needs and platform opportunities.
- Translate audience insights, performance findings and channel needs into clear, actionable briefs for creative and content teams.
- Identify and test emerging formats, features, creator behaviours and cultural opportunities, building a structured approach to experimentation and applying learnings to future activity.
- Monitor channel and content performance, translating insights into practical recommendations that continuously improve our approach.
WHO YOU'LL WORK WITH
You’ll work closely with creative, content and wider marketing teams, bringing platform expertise into both planning and execution.
As a trusted specialist for your assigned platforms, you’ll help teams understand what audiences expect, how channels are evolving and what that means for the content we create.
Who you are
We are looking for people with…
- 3-5 years strong experience working with organic social media, with proven responsibility for developing and growing social channels.
- Deep knowledge of social platforms, including how platform mechanics, audience behaviours and content formats influence performance.
- Experience developing channel plans, content priorities and briefs based on audience insights and business needs.
- Confidence working with performance data and turning insights into clear recommendations and actions.
- A strong understanding of social culture, emerging behaviours, creators, trends and evolving platform features.
And people who are…
- Culturally curious and genuinely engaged in social media and the conversations shaping it.
- Creative in their thinking, with strong judgement around what makes content relevant and impactful.
- Analytical and comfortable balancing instinct with performance insights.
- Curious and experimental, with the confidence to test ideas, learn and adapt.
- Collaborative communicators who can translate platform expertise into clear recommendations for creative, content and marketing partners.
- Interested in fashion and how brands can participate meaningfully in social communities.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU'LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.