Paid Media Specialist
H & M Hennes & Mauritz GBC AB · Stockholm · Tills vidare · Deadline 2026-11-07
H&M Hennes & Mauritz GBC AB is hiring a **Paid Media Specialist** for & Other Stories to drive the performance and growth of paid digital media channels across key European markets. Based at the head office in Kungsholmen, Stockholm, this is a **permanent position** operating under a hybrid model that requires **four days per week on-site presence**. Reporting to the Head of E-commerce, the specialist works within the E-commerce team and collaborates with brand leads, analytics, tech teams, and external agencies. Core responsibilities include planning, optimizing, and monitoring media budgets across Paid Social and Search Engine Marketing (SEM), executing data-driven campaigns, and adapting global media strategies to local market needs to boost brand awareness, customer acquisition, and sales. Applicants must have demonstrated experience in paid digital marketing with a focus on Paid Social and SEM, alongside **hands-on experience with advertising platforms** such as Google Ads, Google Analytics, and Meta Ads Manager. Strong analytical capabilities for interpreting performance data, a background in managing media budgets, and the ability to steer cross-functional stakeholders and agency partners are essential. Candidates must possess professional communication skills in English, both written and spoken, and hold the legal right to work in Sweden.
Job Description
As a Paid Media Specialist at & Other Stories, you will be responsible for driving the performance and growth of paid digital media channels across key European markets. Working closely with internal stakeholders and external agency partners, you will optimize media investments, deliver business results, and contribute to the development of effective media strategies that strengthen brand awareness, customer acquisition, and sales.
WHAT YOU'LL DO
- Drive the performance and growth of Paid Social and Search Engine Marketing (SEM) channels globally.
- Plan, optimize, and monitor media budgets to maximize return on investment and achieve business objectives.
- Collaborate with media agency partners to execute, analyze, and continuously improve campaigns.
- Use data, insights, and performance metrics to identify opportunities and enhance campaign effectiveness.
- Support the implementation of global media strategies while adapting activities to local market needs.
- Stay informed about digital media trends, technologies, and platforms to identify new growth opportunities.
WHO YOU'LL WORK WITH
You will be part of the E-commerce team, reporting to Head of E-commerce. You will collaborate closely with E-commerce teams, Brand & Marketing Leads, Analytics, Tech teams, external media agencies, and other cross-functional stakeholders to ensure campaigns deliver both commercial and brand-building results.
QUALIFICATION
- Experience working within paid digital marketing, with a focus on Paid Social and Search Engine Marketing (SEM).
- Hands-on experience with advertising platforms such as Google Ads, Google Analytics, Meta Ads Manager, and related digital marketing tools.
- Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.
- Experience managing media budgets, performance reporting, and campaign optimization.
- Ability to work effectively with multiple stakeholders, including external agencies and cross-functional teams.
- Professional communication skills in English, both written and verbal
Behaviours based on our values
- Delivery & Execution: Working with high quality, accurate work and be able to prioritize.
- Problem Solving & Judgment: Ability to analyse issues logically, not waiting for details and solving this before they happen. Use data and evidence to guide decisions & anticipate and address issues before they arise.
- Communication: Able to communicate clearly in writing and verbally, you should be able to explain technical or complex points simply and keep stakeholders informed and updated.
- Collaboration: Ability to work constructively with other colleagues, share knowledge and support teammates. You should also be openminded and accept feedback professionally.
- Proactive & Ownership: Takes initiative, identify opportunities for improvement, and acts without waiting for detailed direction. You should anticipates business needs and proactively proposes solutions, ideas, and optimizations that create value.
- Adaptable & Curious: You should be able to adjust to changing priorities, learns new tools and processes quickly and show curiosity and self-development
ADDITIONAL INFORMATION
This is a permanent position based at our Head Office in Stockholm, Kungsholmen.
If you feel this opportunity is exciting, we welcome your application by submitting your CV in English as soon as possible no later than 16th Oct, 2026. Due to data policies, we only accept applications through our career page.
In this role, you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and from the office. While remote working is part of our offer, four days per week of office presence is required to foster collaboration and teamwork.
Please note this position is offered on a local contract; therefore, you should have the legal right to work in Sweden before applying. Other candidates are welcome to register their interest, and we will keep them in mind for future opportunities.
WHO WE ARE
& Other Stories offers fashion-loving women a wide range of shoes, bags, accessories, beauty products, and ready-to-wear collections, all equally important in creating a complete look. We inspire women to create and express their personal style through thoughtfully designed collections developed in our ateliers. With great attention to detail, quality, and modern femininity, we create fashion that empowers customers to express themselves every day.
WHY YOU'LL LOVE WORKING HERE
We offer all our employees attractive benefits with broad development opportunities. All employees receive a 25% staff discount usable across all H&M Group brands, both in-store and online. In addition, all employees are included in the H&M Incentive Program (HIP).
In addition to this, & Other Stories-based colleagues also receive:
- 30 days holiday
- Collective agreement including pension and life insurance
- Wellness benefit of 4,000 SEK per year
- Benify Benefits Portal
JOIN US
Our uniqueness comes from a combination of many things: our inclusive and collaborative culture, strong values, and opportunities for growth. Most importantly, it is our people who make us who we are.
We are committed to a recruitment process that is fair, equitable, and based on competency. Therefore, we kindly ask you not to attach a cover letter to your application.
We look forward to hearing from you.