Product Marketing Manager
Kaisa Technologies AB · Uppsala · Tills vidare
Kaisa Technologies AB is seeking a **Product Marketing Manager** based at its office in Uppsala. Operating between Product, Sales, Customer Success, and Marketing, the position focuses on translating complex B2B automotive AI technology into commercial messaging and positioning. Core responsibilities include defining messaging across websites and pitch decks, collaborating with leadership on pricing and packaging, running end-to-end product launches, and creating sales collateral that aids new deals and account expansion. The role also involves participating in sales calls, speaking directly with customers, and gathering market feedback to inform future product development. Work is conducted primarily during business hours under a **hybrid arrangement** centered in Uppsala. Applicants must have **3–5 years of experience** in product marketing, go-to-market execution, or product messaging within a B2B SaaS or technology scale-up environment. Candidates need a proven track record of launching products and producing high-converting sales collateral, alongside hands-on execution skills. Working familiarity with artificial intelligence—both utilizing AI tools directly and understanding the functional concepts behind models, agents, and automated conversations—is essential. Applications must include a concrete example of a previously owned launch or positioning project detailing the customer problem, copy produced, and measured impact.
About Kaisa
Buying a car is one of life’s biggest decisions, but for most buyers, the journey is disconnected, slow, and stressful. At Kaisa, we are fixing this broken experience.
We’re the engine behind 36 million high-value buying journeys a year. Our AI agents are deployed across 5,000+ auto dealers and have run over a million conversations, connecting global OEMs, major marketplaces, and dealerships across Europe.
The Role
Our platform is incredibly powerful, and we need a brilliant Product Marketing Manager who can translate our complex technology into clear, winning commercial stories.
You’ll sit between Product, Sales, Customer Success, and Marketing and you’ll own what happens in the middle. You won't be writing generic fluff but rather be a driver who strengthens our positioning, orchestrates product launches, and arms our sales teams with the tools they need to win. You will shape the strategy, build the materials, and be the ultimate gatekeeper for our product messaging.
What You’ll Do
- Master Positioning & Packaging: Define our core story across our website, pitch decks, and collateral. Partner closely with leadership on pricing, packaging, and product tiering.
- Run End-to-End Launches: Turn technical releases into complete commercial launch packages. Build the strategy, set timelines, and execute hands-on so critical pieces ship on time.
- Bridge Product & Sales: Digest technical details and translate them into actionable assets, removing friction and aligning messaging across the business.
- Get Out of the Building: You will join sales calls, talk to customers, and listen to industry experts to validate what messaging actually works and bring real feedback back to Product to help shape what we build next
- Drive Expansion: Build playbooks and targeted materials to help Customer Success drive upsells within existing accounts.
Who You Are
- The Master Simplifier: You have a rare superpower. You can take a complex B2B platform and explain it simply to anyone, from a marketplace stakeholder to a car dealer.
- AI-Fluent: You leverage AI as a core part of how you work. You also have a broad understanding of the technology itself you actually get how agents, models, and automated conversations function.
- Deeply Curious: You ask a million questions to understand how things actually work and how customers get real value from the product.
- Self-Propelled: You are comfortable charting your own path. You take ownership, unblock yourself, and drive projects across the finish line without waiting for instructions.
- Experienced: You bring 3–5 years of experience in Product Marketing, GTM execution, or Product Messaging in a B2B SaaS or tech scale-up environment.
- Hands-on: You have a proven track record of launching products and building sales collateral that converts. (Note: If you prefer theoretical frameworks over hands-on execution, this isn't the role for you!)
Why Kaisa?
- Flexibility & Trust: Work hybrid from our Uppsala office. We love to meet in the office but the most important thing is the results you deliver. We understand the value of a healthy work-life balance.
- Great Benefits: Comprehensive health and family insurance, retirement contributions, and wellness perks tailored to your location.
- Growth & Collaboration: Continuous learning, opportunities to participate in sustainability initiatives, and collaborate with talented colleagues across Sweden, France, Denmark and the UK.
Where you'll be and how you'll work
We have three offices: London, Uppsala, and Paris. This role is based in Uppsala. We work business hours, but we understand that life sometimes gets in the way.
Kaisa Culture
What makes Kaisa stand out? Our values, guiding us every day:
- Innovate with Agility — We move fast, think creatively, and adapt seamlessly.
- Win Together — Success is a team effort, and we celebrate it as one.
- Own It — Accountability drives progress, and we take pride in our work.
- Champion Sustainability and Diversity — We foster inclusivity and make responsible choices.
- Spread the Vibe — A positive atmosphere fuels great ideas and connections.
Ready to Apply?
We care more about how you think and execute than a traditional list of past employers. Along with your CV or LinkedIn profile, please send us one example of a positioning project or launch you owned: what the customer problem was, what you wrote, and what impact it had (please include a link to live material if it still exists).