SEO Specialist to Fashion Company in Stockholm
Digitalenta AB · Stockholm
Digitalenta is hiring an **SEO Specialist** for a full-time consultancy assignment with a global fashion company based in Stockholm. Running from 11 January 2027 to 17 December 2027, the role is entirely **on-site** and focuses on driving organic visibility and traffic across international e-commerce categories, products, and editorial content. Key responsibilities include conducting keyword, search intent, and competitor research, creating content briefs and metadata, managing internal linking, and guiding recommendations through to implementation alongside content, tech, and agency partners. The position also involves monitoring performance metrics, communicating insights to diverse commercial stakeholders, and supporting experimental AI-driven search workflows. Applicants should be senior practitioners with strong hands-on experience in **enterprise SEO and large e-commerce websites**, ideally within international retail environments. Essential qualifications include advanced knowledge of on-page SEO, content optimisation, and technical SEO fundamentals, coupled with expertise in Google Search Console, Google Analytics or Adobe Analytics, Semrush or Ahrefs, enterprise crawling tools, and large datasets in spreadsheets. Candidates must be able to independently manage workstreams, challenge standard practices, and effectively translate data into commercial actions. Practical experience using AI tools to enhance SEO processes is required, while experience designing automated or agentic AI workflows is highly desirable.
We are looking for an SEO Specialist to own and execute SEO analysis across the customer’s global e-commerce experience, from opportunity identification all the way to implementation follow-up.
About the assignment
You will identify opportunities to improve organic visibility and traffic across categories, products and editorial content. You work closely with internal SEO colleagues, content teams, e-commerce, product/tech teams and external agency partners, in a complex global organisation with multiple markets, stakeholders and dependencies.
Tasks
- Own and execute SEO analysis across categories, products and editorial content
- Conduct keyword, search intent, competitor and performance analysis and translate findings into clear, actionable SEO recommendations
- Develop and optimise SEO content and category recommendations, including content briefs, metadata, internal linking and on-page optimisation
- Drive recommendations through to implementation together with content, e-commerce, product/tech and external agency partners
- Monitor SEO performance and search landscape developments, and communicate insights and recommended actions to relevant stakeholders
- Support ongoing SEO initiatives and experimentation, including evolving ways of working around AI search and AI-enabled SEO workflows
We are looking for you who
- Are a senior-level SEO practitioner with strong hands-on experience of enterprise SEO and large e-commerce websites, ideally from large international e-commerce or retail organisations
- Have advanced knowledge of keyword research, search intent analysis, on-page SEO, content optimisation and internal linking, and a good understanding of technical SEO fundamentals
- Have strong working knowledge of Google Search Console, Google Analytics/Adobe Analytics, Semrush/Ahrefs and enterprise SEO crawling/monitoring tools, and are comfortable working with large datasets in Excel/Google Sheets
- Can independently own SEO workstreams, with strong stakeholder management and communication skills and the ability to translate SEO analysis into clear commercial recommendations for non-SEO audiences
- Are proactive and comfortable challenging existing approaches, testing new ways of working and identifying opportunities beyond an assigned task list
- Have experience using AI tools to improve SEO research, analysis, content workflows or operational efficiency. Experience designing or working with agentic/automated AI workflows is highly desirable
Practical information
- Period: 2027-01-11 to 2027-12-17
- Location: on-site
- Scope: 100%
To apply, send your updated CV in Word format together with a short motivation.
Good to know
For this assignment you will be hired as a full-time consultant by Digitalenta. We offer our consultants a generous package including healthcare allowance, insurance policy, paid vacation days and pension savings. In addition, you'll also have a dedicated consultant manager available throughout your employment with us, in addition to optional networking activities with our network of consultants.